We've all been there—hearing the words "Corporate Sales" and feeling utterly bored before the sentence is over. But not when you're working for MINI! Our task was simple: promote the corporate sales program, and do it the MINI way. And that's exactly what we did! We made it fun, engaging, and got all the right exposure for absolutely FREE—a word we’ll never get bored of. My role encompassed conceptualizing, all the copywriting, and scriptwriting for the award submission film.