In the realm of BMW ownership, the allure of lower-cost alternatives often tempts drivers away from BMW Original Parts (BOP), not just due to the perceived high cost of genuine parts but also due to a lack of awareness of their intrinsic value. I was on a mission to create an unconventional campaign that entertains as much as it educates, turning the typically dry topic of car parts into a conversation starter. Through witty metaphors and everyday logic, the BMW Original Parts Campaign playfully debunked the myth that all parts are created equal. "Fool You Twice" wasn’t just a catchy title; it was a clever way to illustrate the folly in being duped by counterfeit parts that appear genuine but fall short in performance. This campaign not only left a lasting impression on BMW owners but also garnered industry acclaim, earning a feature in Campaign ME.