I worked for MINI for several years and absolutely loved writing and conceptualizing ideas for this fun and witty brand. As the creative brain behind many of MINI's radio commercials and print ads, I didn't just sell cars; I sold experiences with a side of chuckles. These MINI Valentine ads were my absolute fav to work on every year. Mixing cheeky romance with the brand's charm was like playing cupid with words and boy did I shoot my arrow far and had a blast.